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Email signatures for law firms

Law firm email signatures that read as carefully as you write.

A face, a direct line, the firm's mark and a seminar invitation when there is one. Restrained motion that rests on a finished photo in every client, including the Outlook most firms run.

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The short answer

What should a law firm's email signature include?

Each lawyer's name, role and practice area, the firm's name and mark, a direct line and email, the firm's website, and whatever its regulator requires, such as a registration statement. Keep the design consistent across the firm and the motion, if any, small.

01

One look across the firm.

A client who hears from three people at a firm should see one firm. Choose one design and the firm's colours, and have each lawyer make theirs from it: the layout, spacing and type are fixed by the design, so they cannot drift.

Each person makes their own signature for now. Shared team signatures, managed centrally, are not in the product yet, so a consistent look comes from everyone choosing the same design and colours.

02

Regulatory lines, outside the graphic.

What a firm's emails must state differs by jurisdiction and regulator, and changes. There is no field for a notice yet, so add yours as plain text in the mail client's signature box, under the signature. It stays readable with images blocked, which is when it matters.

03

Seminars and insights, with an end date.

A briefing on a change in the law is the kind of banner a client welcomes. Schedule it as a campaign with an end date and it leaves every email the morning after the event, without anyone remembering to take it down.

A seminar banner that ends after the day.

04

Client confidentiality, by design.

The product never sees your correspondence. There is no open-tracking pixel. Clicks on the signature's own links are counted, and tracking can be switched off for good, after which links go straight to their destination.

Questions

What firms ask first

What do recipients using Outlook see?

Current Outlook plays the animation unless animation effects are switched off in Windows; older versions show the first frame. Every design starts on its finished frame, so either way they see a complete signature.

Does it track when people open my emails?

No. There is no tracking pixel in any signature. Clicks on your signature's own links are counted, and that can be switched off on your dashboard.

Can every lawyer at the firm have the same design?

Each person makes their own signature for now. Shared team signatures, managed centrally, are not in the product yet, so a consistent look comes from everyone choosing the same design and colours.

Can the banner change without me reinstalling the signature?

Yes, with campaigns switched on. Your signature carries one banner slot that is filled when the email is opened, so a campaign you schedule appears under every email that shows it, including ones sent before it started (a mail app that has already shown an email may keep its copy). Campaigns have start and end dates and 3 priority levels.

The firm, in every email it sends.

One design, the firm's colours, and a face on every letter.

Create your signatureSee the designs

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