01
A claims line nobody has to hunt for.
When something goes wrong, a client searches their inbox for your last email. Put the claims number in the signature, where it is in every email you have ever sent them.
02
Renewal season on a schedule.
Make a campaign for each renewal push with start and end dates and a priority, and it runs itself: "Renewing soon? We check the market for you" while it is true, and gone when it is not.
03
Quiet and trustworthy.
Choose a design with a single movement on the photo. The first frame is the finished photo, so clients on older Outlook see a complete signature.
