Email signature examples, by the work people do.

The plainest examples are often the strongest. A name set larger than everything else, the role under it, a company mark small enough not to compete, and two links. Nothing moves except the photo, once.

This is the shape most people should start from, and the one that survives every mail client, including those that block images, because the text is real text.

A sales signature has one extra job: to make the next step easy. The example below carries a Book a call banner under the card, so every email, including the ones that are not about a meeting, offers one.

The banner is drawn as HTML first, so it still reads with images blocked, and the link is counted when somebody clicks it. Opens are never tracked.

Lawyers, accountants and consultants are read closely, so the motion stays small and the layout stays quiet. An oval photo, a direct line and the firm's name do the work.

Where your regulator asks for a registration number or a notice, add it in your mail client's signature box under the signature, as plain text.

A designer, a studio or a shop can afford more colour. A gradient card in brand colours and five social networks turn the signature into a small piece of the brand.

Even here, the text stays text and the card stays 320 pixels wide, so it never shrinks the whole email on a phone.

For a plumber, a builder or a salon, the signature is often read on a phone, on site, between jobs. The examples below lead with a face and a number to call, and keep the rest short.